Home HEINEKEN EXPERIENCE Heineken Experience admission prices 2024

Heineken Experience admission prices 2024

Heineken Experience Amsterdam admission prices – The Dutch capital attracts tourists from all over the world with its numerous sights and attractions. The metropolis in the north of the Netherlands has canals worth seeing, many recommended museums, and a special highlight: the former Heineken Brewery, which invites you to take a tour. You can buy the necessary tickets online in advance, as tickets are no longer available on-site.

🍺 Numerous breweries have set up shop in the Dutch capital. The most renowned export hit is Heineken.

Heineken is a household name among beer lovers, as this beer is one of the best in the world and is available in numerous countries.

The successful history of this label is presented in the disused Heineken brewery. The brewery was founded in the Dutch capital in 1864 and has developed into one of the world’s three most essential beer producers. In contrast to conventional museums, visitors can look forward to an exciting tour and several attractions with amusement park characters.

To cope with the high number of visitors, only online tickets are sold with a fixed time slot for access to the Heineken Experience. There is no time limit for the visit to the brewery itself. Tickets can be conveniently purchased here in advance.

Heineken Experience admission prices: Overview

Heineken ExperiencePrice*Book Online
Adults (age 18+)23.00 €Book Online
Heineken Experience
VIP Tour Ticket
59.50 €Book Online
Teenagers < 18Not allowed

*The provider’s current prices always apply.

Tickets are sent by e-mail and can be presented at the entrance with a printed version or via smartphone.

🎟️ Attractive combination tickets in conjunction with the Heineken Experience can be found below.

Persons under 18 are not permitted to participate in a tour, even if accompanied by an adult. The tasting of Heineken beer following the interactive experience is only allowed for people aged 18 and over.

Heineken Experience admission prices with a guided tour

Heineken Experience admission prices with a guided tour

There is no guided tour in the conventional sense. The tour through the Heineken Experience is a self-determined interactive journey through the world of Heineken. You will discover the company’s history at various stations, learn about the natural ingredients of Heineken beer, and learn all about the brewing process.

✅ Of course, there is a tasting room for the Heineken brand, and at the end of the tour, you can enjoy two glasses of Heineken or learn how to tap a perfect Heineken Pils. The duration of the tour is at least 1.5 hours.

🇬🇧 In the guided areas of the tour during the Heineken Experience, explanations are given in English.

Free entry to the Heineken Experience

Unfortunately, there is no free admission for any group of people, as young people and children are not allowed to enter.

Heineken Experience admission prices for groups and events

Anyone interested in taking part in the Heineken Experience with a group of 20 or more people, with or without their guide, or planning a meeting and event at the brewery can contact the beer giant directly by telephone: +31 (0) 20 721 5300 or by e-mail: hospitality@heineken.com.

Waiting times at the Heineken Experience

Waiting times at the Heineken Experience

Several hours should be planned for this popular interactive experience, as the waiting times at the individual stations are longer. Due to the large crowds, there are often several visitors around the unique attractions, and it can take an hour to get a ticket.

🎟️ Depending on the number of visitors, there is only sometimes enough time to admire the exhibits for a long time. Patience is also sometimes required for the beer tasting at the end of the tour. There are no waiting times at the entrance, as access to the Heineken Experience is only possible with pre-purchased tickets, as mentioned several times.

Heineken Experience admission prices: Combined tickets

Suppose you want to avoid waiting times for the Heineken Experience and have other plans for your Amsterdam trip. In that case, you can perfectly plan your visit to the Dutch metropolis by purchasing combination tickets in connection with the Heineken Brewery. Here are some exciting options for booking:

Heineken Experience +Price*Ticket
Canal cruise42.00 €Book Online
💯 Bestseller
Heineken Art Experience
58.50 €Book Online

*The provider’s current prices always apply. Discounts and reductions for young people and all other details of the offer can also be found on the provider’s website.

✅ There should be something for everyone. Otherwise, there’s the option of another drink at the House of Bowls, very close by!

Information about the tour

The exhibition introduces visitors to the brewery’s history and the brewing process. In the first section, visitors learn exciting facts about the brewery’s history. During a tour, visitors learn how Gerard Adriaan Heineken bought the brewery and how Henry Pierre Heineken received France’s most prestigious award and became a member of the Legion of Honour.

🍺 Beer fans can look forward to historical exhibits and treasures and the speech by Charlene de Carvalho-Heineken, which will represent a transition to the present.

On the four floors of the former Heineken brewery, visitors can see, feel, smell, and taste the popular Heineken beer. During the visit, visitors learn how the beer is brewed and bottled.

✅ Of course, as already mentioned, beer lovers can enjoy an original Heineken beer at the end of the tour. Over the years, the former brewery has developed into a beer museum that is a genuine leisure experience.

Practical information

Practical information

As already mentioned, access for children and young people is not permitted. This means that no alcoholic drinks are served to visitors under 18. Handing in your personal belongings safely at the free cloakroom is possible. Make use of this so that you have your hands free for the interactive offers on the tour.

The Heineken Brewery endeavours to ensure the best possible access for people with reduced mobility. Except for one area, which is bypassed by an extra lift, all stops on the tour are wheelchair-accessible. A wheelchair can also be provided on-site if available. However, a reservation must be requested by email: sales.experience@heineken.com.

Importance of the brewery for Amsterdam

Importance of the brewery for Amsterdam

📌 The disused Heineken brewery at Stadhouderskade 78 in De Pijp is one of the five main sights in the Dutch capital.

The interactive museum reveals the traditions and craftsmanship characterising one of the world’s best-known beer labels.

This attraction is popular with visitors worldwide and should be on the must-see program during a city trip to the Dutch capital. Visitors can tour the original Heineken brewery and learn everything there is to know about this Dutch beer, which is one of the best and most famous three types in the world.

Opening hours of the Heineken Experience

🕓 The Heineken Experience is open all year round, 365 days a year.

Heineken ExperienceOpening timeLast admission
Monday - Sunday10:30 till 21:0018:45

Access times may vary slightly on 24 and 31 December.

History of the Heineken Experience

History of the Heineken Experience

The history of this attraction began with Gerard Adriaan Heineken, who bought a brewery in the De Pijp neighbourhood in 1864. The then 22-year-old Dutchman established a family business that is currently one of the most important breweries in the world.

Gerard Adriaan Heineken perfected the beer recipe, which soon became the first premium export beer in the Netherlands. After a few years, Heineken became a national symbol of quality. For four generations, the family business has been brewing first-class beer from natural ingredients, beating the hearts of beer lovers faster.

🍺 Every day, 25 million glasses of Heineken beer are consumed in 192 countries.

The brewery was shut down in 1988 and has been open to beer fans since 1991. In the first few years after closure, the brewery could be explored for a small entrance fee, and as much beer as you wanted could be tasted. In 2008, renovation work was carried out, and ticket prices soared. This attraction has since been called the Heineken Experience and is more than just a museum.

Location & Directions to the Heineken Brewery

The address of the Heineken Experience is: Stadhouderskade 78, 1072 AE, Amsterdam

📱 Tel: +31 (0) 20 721 5300
📧 E-mail: sales.experience@heineken.com

The best way to get to the Heineken Experience is by tram lines 16 and 24 via the Stadhouderskade stop or by lines 7 & 10 via the WeteringCircuit stop. All are just around the corner!

Drivers can park their cars in the Heinekenplein multi-story car park.

📍 Address: Helststraat 6, 1072 NV Amsterdam, Netherlands

🅿 Otherwise, you can also find parking spaces at Mobypark.

From the Rijksmuseum and Van Gogh Museum, it is about a 10-minute walk or 15 minutes along the southern Vijzelgracht canal.

🚌 For holders of tickets for the Hop-On Hop-Off Bus Tour, the stop is the Heineken Experience.

Overall impression of the Heineken Experience

Overall impression of the Heineken Experience

🍺 A visit to the Heineken Experience must be on a city trip to Amsterdam. Visitors can take in the historic architecture of the original brewery, as the building was constructed in the 19th century. The authentic interior is a real eye-catcher, and the old photographs take visitors back in time. You can also admire the state awards and the famous gold medal, which was awarded at the 1889 World Exhibition in Paris.

The gigantic brass beer tanks are a real eye-catcher for beer fans. Fun is also essential on this tour; visitors can look forward to several attractions with amusement park characters. The old beer advertisements, as is the 3D film, are also worth seeing.

Further information

Close to the Heineken Experience are two more of Amsterdam’s most important sights, the Rijksmuseum and the Van Gogh Museum. Booking tickets online in advance is also highly recommended to avoid the long queues. These two attractions can easily be combined with participating in the Heineken Experience.

Next to the two museums is the aforementioned House of Bols, for those who like to have a drink in the evening; otherwise, check out my extra tip for the weekend.

💡 Extra tip: A tour of three microbreweries with plenty of tastings in the Braubus Amsterdam.


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